Reports: Customer Demographics

Customer Demographics report

This report holds all the important information about your customers, specifically the main customer contact within orders. Measure the success of past campaigns marketed to a specific region, or simply get a better understanding of your customers.

Note: Our update cycle runs every 3 hours.

Tip: All sections can be sorted by clicking any of the headers, e.g., Product. To download the full results, hover over each section and click the button.

Filters

You can apply the following filters to this report:

• Booking Date: This is the date of when the booking was created, online or internally.
• Fulfilment Date: This is the date when your guests first attend or complete their experience with you.
• Zip/Postcode: Selecting one or more postcodes from the list will show only those selections.
• State: Selecting one or more states from the list will show only those selections.
• Country: Selecting one or more countries from the list will show only those selections.

For example, you can filter by orders that were created, either online or internally.

Or, you can filter by orders for guests that will attend or complete your experience, services, and products.

You can also combine Booking Date & Fulfilment Date to give you data on orders that were created (e.g., Previous 30 days) and where guests will complete their experience (e.g., next 7 days).

More reports

• Overview report gives you a quick and simple snapshot of your business's overall performance.
• Revenue report will show you a total revenue breakdown by day, allowing you to drill down into a specific day.
• Channels report shows you a breakdown of total bookings created by source, e.g., internally, online, or by Agent. 
• Products report will show a breakdown of total bookings and the overall performance of your products.
• Transactions report will show a breakdown of all payment methods used by your customers.
• Booking Lead Time report shows you how far in advance your customers are booking your products.
• Voucher Liability report will show a list of all vouchers issued and partially redeemed by your customers.
• Session Utilisation report will show the overall performance and value of your product sessions.

Note: If you need help with the legacy Sales - Orders report, click here. If you need help with the legacy Sales - Products report, click here.

Frequently asked questions

Why am I not seeing new or recent bookings in my reports?

• Our update cycle runs every 3 hours and takes approximately 10 minutes to complete.

The legacy reports show new bookings, but why don't the new reports?

• The legacy reports are connected to live production databases, which means if you were to run a large report query, you would notice a considerable slowdown in the application (and potentially for other users).

What will happen to the legacy reports?

• We have no immediate plans to get rid of the legacy reports. They will remain active on the following plans: Foundation, Accelerate, and Expansion.

Why is Rezdy building new reports?

• After receiving a ton of customer feedback, it was apparent that our current reporting suite could do with an overhaul. We set out to simplify our reports, at the same time empowering our customers to use the data we have to make business decisions, through actionable reporting and insight.

Why did Rezdy choose these reports?

• We chose these reports for the simplicity and actionable nature that they have to offer. The base reports (Overview, Revenue, Channels, Products, and Transactions) help to understand sales information in a range of different dimensions without the need to use multiple filters.
  The new reports (Booking Lead Time, Customer Demographics, Voucher Liability, and Session Utilisation) were chosen specifically to leverage the additional data we have. These four reports shed further light on booking trends, customer information, financial liability, and the success of sessions.