How To Set Up Google Ads

Overview

The article explains how to integrate Google Ads and Google Analytics so you can track, measure, and optimize your advertising performance using shared data.

Learn how to connect Google Ads and Google Analytics, and then how to set up Ads conversions using Analytics data.

Google Ads and Google Analytics are separate tools, but they can work together:

• Google Analytics tracks what users do on your website
• Google Ads shows how your advertising performs.
• Linking the two tools lets you share data between the two!

Important: All steps within the How to set up Google Analytics must be completed first before you setup Google Adwords. Rezdy can only connect to your Google Ads account via linking your Google Analytics account.

Linking Google Ads to Google Analytics

Follow these steps to link the two accounts:

1. Sign in to Google Analytics.
2. Click Admin and navigate to the property you want to link
3. In the PROPERTY column, click Google Ads Linking.
4. Click + NEW LINK GROUP
5. Select the Google Ads accounts you want to link, then click Continue
6. Turn linking ON for each view in the property in which you want Google Ads data.
7. Click Link accounts.

Note: More information on linking your accounts can be found here via the Google support article.

Setting up Google Ad Conversions using Google Analytics Data

After linking, you need to import Analytics goals/transactions into Ads.

1. Sign in to your Google Ads
2. Click Measurement > Conversions.
3. Click add "+"
4. Click Import, select Google Analytics, then click CONTINUE
5. Select each goal or transaction you want to import, then click IMPORT AND CONTINUE.
6. Click DONE.

Note: More information can be found here via the Google support article.