Google Things to Do: Modules & Surfaces

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Jordan Platz
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Overview

Your products will appear on Google within 1 (or more) of 3 main sections, which are further split into 4 booking modules, depending on eligibility.

Attractions

  • Admissions Module: Products that are purely admission-type, e.g., tickets to zoos or museums.
  • Experiences Module: Products that include the admission fee to an attraction or point of interest, e.g., a full-day tour of Sydney with admission to Taronga Zoo.

Tours & Activities

Ads

  • Ads Module: This module is a paid option, allowing you to showcase your products at the top of the search engine results.

 

Admissions Module

This module is for attraction-type operators and products that are admission-based. For example, tickets to a zoo, museum, or theme park.

Mobile Google search result for Pergamonmuseum showing ticket prices from various vendors like Tiqets, Klook, and GetYourGuide.

For products to appear on this module, you must:

  • Claim your Google Business Profile (GBP).
  • The business category within your GBP is a form of attraction.
  • Set your Business Category in Rezdy to 'Attraction'. Click here to learn more.
  • At least one product you submit to Google is set to 'Self-Guided'. Click here to learn more.
  • Products must have availability in the next 30 days.

For the 'Official Site' badge:

  • If you own and operate the location/business, then check the 'I own and operate this experience' box in Rezdy. Click here to learn more.

You should also have: 

  • Good quality images.
  • Good descriptions.
  • The price in Rezdy matches the price on your online booking form URL, inclusive of taxes & fees.

Note: For more information on your Google Business Profile, click here open-external.svg .

 

Experiences Module

This module is for products that include the admission fee to an attraction or point of interest, e.g., a full-day tour of Sydney with admission to Taronga Zoo.

Mobile Google search showing tours for Berlin museums including Pergamon and New Museum with ticket prices and providers.

For products to appear on this module, you must:

You should also have: 

  • Good quality images.
  • Good descriptions.
  • The price in Rezdy matches the price on your online booking form URL, inclusive of taxes & fees.

 

Operator Module

This module is for all non-attraction operators. Connected products will feature under Booking options.

Mobile Google booking view showing street food tour options with prices and providers including All About The Street Food Tours and Tigertickets.

For products to appear on this module, you must:

You should also have: 

  • Good quality images.
  • Good descriptions.
  • The price in Rezdy matches the price on your online booking form URL, inclusive of taxes & fees.

 

Ads Module 

This module is a paid option, allowing you to showcase your products at the top of the search engine results.

Mobile Google search for Pergamon Museum showing sponsored ticket listings and location details in Berlin.

For products to appear on this module, you must:

You should also have: 

  • Good quality images.
  • Good descriptions.
  • The price in Rezdy matches the price on your online booking form URL, inclusive of taxes & fees.

Note: An ad campaign involves the bidding of words. Setting up an ad does not guarantee placement. Google basically looks at the ranking of the product through the quality of content, e.g., high-quality images and well-structured content.

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