Google Things to Do: Modules & Surfaces
FollowOverview
Your products will appear on Google within 1 (or more) of 3 main sections, which are further split into 4 booking modules, depending on eligibility.
Attractions
- Admissions Module: Products that are purely admission type e.g. tickets to zoos or museums.
- Experiences Module: Products that include the admission fee to an attraction or point of interest e.g. Full Day tour of Sydney with admission to Taronga Zoo.
Tours & Activities
- Operator Module: For all non-attraction operator products.
Ads
- Ads Module: This module is a paid option, allowing you to showcase your products at the top of the search engine results.
Admissions Module
This module is for attraction type operators, and products that are admission based. For example tickets to a zoo, museum, or theme park.
For products to appear on this module, you must:
For the 'Official Site' badge:
You should also have:
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Note: For more information on your Google Business Profile, click here .
Experiences Module
This module is for products that include the admission fee to an attraction or point of interest e.g. Full Day tour of Sydney with admission to Taronga Zoo.
For products to appear on this module, you must:
You should also have:
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Operator Module
This module is for all non-attraction operators. Connected products will feature under Booking options.
For products to appear on this module, you must:
You should also have:
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Ads Module
This module is a paid option, allowing you to showcase your products at the top of the search engine results.
For products to appear on this module, you must:
You should also have:
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Note: An ads campaign involves the bidding of words. Setting up an ad does not guarantee placement. Google basically looks at the ranking of the product through the quality of content i.e. high quality images, well structured content.
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