Purchasing a Gift Card as a Customer Tutorial

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    Adrian Dewey

    There are still lots of small issues with the customer experience which 'spoil' the gift card functionality. For example, the heading above the buy button reads 'Book in two easy steps'. The customer isn't booking anything; they're buying a gift certificate. It's therefore confusing. The main heading on the review your order page reads 'Contact Details / Credit Card Billing Address' even if there aren't any address fields being used. Wouldn't 'Your Details' be clearer? Then if you'd like to be able to sell a physical gift card you need to include address details for the recipient. But these aren't required if the customer only wants to send an email.

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